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Articles by Advertising
November 6, 2021
Advertising:
Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
November 1, 2021
Advertising:
Creative Picks | 1 November | British Airways, Burberry & John Lewis
This week, Ritwika Gupta reviews ads by British Airways, Burberry & John Lewis.
October 30, 2021
Advertising:
Melt TV | Episode 140 | Bob Hoffman
"Question everything to be a good marketer."
October 25, 2021
Advertising:
Creative Picks | 24 Oct | Cadbury, CRED, Instagram
Ritwika Gupta reviews ads by Cadbury, CRED and Instagram.
October 16, 2021
Advertising:
Melt TV | Episode 138 | Richard Holman
Breaking the 7 assumptions about creativity and creative thinking.
October 11, 2021
Advertising:
Creative Picks | 11 Oct | Tanishq, Starbucks, Nykaa
Ritwika Gupta reviews ads by Tanishq, Starbucks and Nykaa.
October 9, 2021
Advertising:
Melt TV | Episode 137 | Susan Credle
The lasting influence of Howard Luck Gossage.
October 4, 2021
Advertising:
Creative Picks | 4 Oct | Spotify, McDonald’s Belgium, MTV
Ritwika Gupta reviews campaigns by Spotify, McDonald's Belgium and MTV.
September 30, 2021
Advertising:
Melt TV | Episode 136 | The “Good Luck Girls” TVC
How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.
September 27, 2021
Advertising:
Creative Picks | 27 Sep | Cadbury, Mohey & CRED
This week, Ritwika Gupta reviews ads by Cadbury, Mohey and CRED.