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Articles by Advertising

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Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan

"The core of the idea was to help small retailers. It wasn't to use a face for the brand."

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Creative Picks | 1 November | British Airways, Burberry & John Lewis

This week, Ritwika Gupta reviews ads by British Airways, Burberry & John Lewis.

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Melt TV | Episode 140 | Bob Hoffman

"Question everything to be a good marketer."

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Creative Picks | 24 Oct | Cadbury, CRED, Instagram

Ritwika Gupta reviews ads by Cadbury, CRED and Instagram.

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Melt TV | Episode 138 | Richard Holman

Breaking the 7 assumptions about creativity and creative thinking.

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Creative Picks | 11 Oct | Tanishq, Starbucks, Nykaa

Ritwika Gupta reviews ads by Tanishq, Starbucks and Nykaa.

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Melt TV | Episode 137 | Susan Credle

The lasting influence of Howard Luck Gossage.

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Creative Picks | 4 Oct | Spotify, McDonald’s Belgium, MTV

Ritwika Gupta reviews campaigns by Spotify, McDonald's Belgium and MTV.

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Melt TV | Episode 136 | The “Good Luck Girls” TVC

How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.

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Creative Picks | 27 Sep | Cadbury, Mohey & CRED

This week, Ritwika Gupta reviews ads by Cadbury, Mohey and CRED.