December 23, 2021

Opinion:

My Hope For 2022

We’re destroying the fabric of the creative fraternity, dragging them into conversations that only serve to distract them from producing brilliant advertising.

December 20, 2021

Advertising:

Creative Picks | 20 Dec | IKEA Canada, Cult Fit, Bank of New Zealand

Ritwika Gupta reviews ads by IKEA Canada, Cult Fit and Bank of New Zealand.

December 13, 2021

Advertising:

Creative Picks | 13 Dec | Vim, Sebamed & Spotify

This week, Ritwika Gupta reviews ads by Vim, Sebamed & Spotify.

December 6, 2021

Advertising:

Creative Picks | 6 Dec | John Lewis, Lidl, Tanishq

November 29, 2021

Advertising:

Creative Picks | 29 Nov | Aldi, Coca-cola & Waitrose & Partners

This week, Ritwika Gupta reviews Christmas ads by ALDI, Coca-cola and Waitrose & Partners.

November 27, 2021

Advertising:

Melt TV | Episode 144 | The “Koo Kiya Kya” Campaign

"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."

November 22, 2021

Advertising:

Creative Picks | 22 Nov | McDonald’s, Iceland Tourism & Dove

This week, Ritwika Gupta reviews ads by McDonald's, Iceland Tourism and Dove.

November 20, 2021

Advertising:

Melt TV | Episode 143 | Subhash Kamath

"With great creative power comes great responsibility."

November 13, 2021

Advertising:

Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads

The big theme this year was a message to support local retailers and small businesses.

November 8, 2021

Advertising:

Creative Picks | 8 November 2021 | HP India, Amazon India, Amazon Prime Video

Ritwika Gupta reviews ads by HP India, Amazon India and Amazon Prime Video.