Advertising

Articles by Advertising

Advertising:

Melt TV | Episode 160 | Roopak Saluja

“Production companies / content studios can help bridge the gap in branded entertainment.”

Research:

Creative Picks | 28 March 2022 | Red Bull, Dixcy Scott & Simulate Nuggs

Bike stunts, flying chickens and a body-language expert.

Advertising:

Melt TV | Episode 159 | DDB Mudra Group’s Aditya Kanthy & Rahul Mathew

"Clients today want unexpected work that works."

Advertising:

Melt TV | Episode 158 | Schbang’s Akshay Gurnani & Sohil Karia

"The need of the hour is fast creativity and fast content."

Advertising:

Creative Picks | 7 March 2022 | Whisper, 7Up, Coke Zero, Greenpeace Brasil

Summer’s not too far away, and that means new campaigns from soft drink brands. And, a really interesting use of gaming and the metaverse.

Advertising:

Creative Picks | 28 Feb | Ariel India, Cadbury Perk, Olay Australia

This week, Ritwika Gupta reviews ads by Ariel India, Cadbury Perk and Olay Australia.

Advertising:

Creative Picks | 21 Feb | Super Bowl Ads | Coinbase, Uber Eats & Amazon Alexa

Ritwika Gupta reviews ads by Coinbase, Uber Eats & Amazon Alexa.

Advertising:

Creative Picks | 14 Feb | Mondelez India, Stop & Shop, Amazon Ads

This week, Ritwika reviews Valentine's day campaigns by Mondelez India, Stop & Shop, Amazon Ads.