Advertising
Articles by Advertising
September 14, 2017
Advertising:
Ashish Limaye on “Creativity In A Data Driven World” at #ZeeMelt 2017
There are opinions about the fact that whether a data driven world is going to drive the way marketers reach out to consumers. But in the process, is there a space for creativity? Happy Finish's Ashish Limaye talks.
September 14, 2017
Advertising:Videos
Laurence Green’s Lessons From Cadbury’s Gorilla at #ZeeMelt 2017
Ten lessons from an iconic spot released roughly ten years back. 101's Laurence Green explains.
September 14, 2017
Advertising:Videos
Emma Chiu on “Innovation & The Future Agency” at #ZeeMelt 2017
What does the communications and advertising agency of the future look like? Emma Chiu, Chief Innovation Officer at J Walter Thompson Worldwide answers.
September 14, 2017
Advertising:Videos
A Fireside Chat with Sonal Dabral at #ZeeMelt 2017
Lessons in creativity through stories from Sonal Dabral, unraveled in a fireside chat with Anant Rangaswami.
September 13, 2017
Advertising:Videos
Satya Raghavan says “You Are A YouTube Star” at #ZeeMelt 2017
Satya Raghavan (Head - Entertainment Partnerships, Google) unlocks the secrets to be a successful content creator on YouTube.
September 12, 2017
Advertising:Videos
James Hurman makes “The Case For Creativity” at #ZeeMelt 2017
What's the role of creativity in advertising and business? And is there any data to support awards for creative advertising? James Hurman shares his views.
September 12, 2017
Advertising:Videos
Danny Kershaw on Branded Content at #ZeeMelt 2017
The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.
September 12, 2017
Advertising:Videos
Dave Trott says “Simple Is Smart” at #ZeeMelt 2017
Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.
September 12, 2017
Advertising:
Point Of View: Women In Leadership Roles In The Industry. If Not Now, When?
Talking about women and leadership today, we see how women have overcome the shackles of the world and how they've now been receiving support. But what happens when they get past that interview and what does it take to make that change?
September 11, 2017
Advertising:
Noted Recent Campaigns – August / September
Good, bad, brilliant - Ritwika Gupta reviews the commercial messages which caught her eye in the last few months.