November 6, 2017
November 6, 2017
Advertising:
CNN's new “Facts First” marketing campaign uses an apple to attack Trump's ‘fake news' claims
November 3, 2017
November 3, 2017
Advertising:
What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…
November 3, 2017
November 3, 2017
Advertising:
Conceptualised by Ogilvy & Mather, the film narrates the story of a small-town boy who wants to make a name for himself in his hometown. The brand’s efforts at creating a niche and making consumers aware about their initiatives, is commendable.
November 1, 2017
November 1, 2017
Advertising:
Conceived and executed by Ogilvy South, the new Fortune Oils ad film features Akshay Kumar and celebrates the idea of home cooked food.
November 1, 2017
November 1, 2017
Advertising:
Zee brings in its 25th anniversary with a print ad that thanks its competitors for their contribution in "releasing the extraordinary".
October 31, 2017
October 31, 2017
Advertising:
What will it take for an Indian brand, communicating to Indian audiences, to be written about months before the communication breaks?
September 14, 2017
September 14, 2017
Advertising:
Is there a recipe for a viral video? Dave Christison spills the beans using examples from The Woolshed Company's greatest viral hits.
September 14, 2017
September 14, 2017
Advertising:Videos
The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.
September 14, 2017
September 14, 2017
Advertising:
Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.
September 14, 2017
September 14, 2017
Advertising:
No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.
