Advertising
Articles by Advertising
January 19, 2018
Advertising:
Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today
The brand takes up the case of student suicides to send across a powerful message.
January 18, 2018
Advertising:
Asian Paints’ New Campaign #HomesNotShowrooms Is A Warm Tale About Your Home
This beautiful commercial talks about creating a ‘home’ as opposed to a ‘house’…
January 15, 2018
Advertising:
Vodafone’s Beloved Pug Is Back And This Time With An Entire Pack!
Another heartwarming gem is out of the Vodafone stable with the #StrongerTogether campaign…
January 11, 2018
Advertising:
“Peeing On This Ad May Change Your Life”, Says IKEA
IKEA’s new print ad is whacky, unconventional and rather interactive!
January 8, 2018
Advertising:
Ready To Melt with Anant Rangaswami | Podcast Episode 11
Advertising agencies will face a tough 2018. Anant Rangaswami explains why.
January 3, 2018
Advertising:
Branding Nations – What does it take to develop brand identities for countries?
In a candid conversation with Ritwika Gupta, Jackson Tan, the creative director and co-founder of one of Singapore’s leading creative agency BLACK, shares what it takes to build a national brand identity.
December 24, 2017
Advertising:
Huawei’s 2017 Christmas Campaign For Europe Aims To Raise Money For Save The Children
It also talks about embracing a clean eating, yoga loving, modernised Santa Claus.
December 21, 2017
Advertising:
Thums Up Charged: Does It Really Pack More Thunder?
How does the new spot for Thums Up Charged compare to spots from the brand's 40 year old history?
December 18, 2017
Advertising:
Easter Eggs & Eminem’s ‘Revival’
A patient of 'Atrox Rithimus'? Here's rap music to the rescue.
December 13, 2017
Advertising:
Book Review: The Indestructible Brand – Crisis Management In The Age Of Social Media
Venke Sharma and Hushidar Kharas' book prepares brands to be crisis ready in the digital era, says Ushnota Paul