Advertising

Articles by Advertising

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Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today

The brand takes up the case of student suicides to send across a powerful message.

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Asian Paints’ New Campaign #HomesNotShowrooms Is A Warm Tale About Your Home

This beautiful commercial talks about creating a ‘home’ as opposed to a ‘house’…

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Vodafone’s Beloved Pug Is Back And This Time With An Entire Pack!

Another heartwarming gem is out of the Vodafone stable with the #StrongerTogether campaign…

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“Peeing On This Ad May Change Your Life”, Says IKEA

IKEA’s new print ad is whacky, unconventional and rather interactive!

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Ready To Melt with Anant Rangaswami | Podcast Episode 11

Advertising agencies will face a tough 2018. Anant Rangaswami explains why.

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Branding Nations – What does it take to develop brand identities for countries?

In a candid conversation with Ritwika Gupta, Jackson Tan, the creative director and co-founder of one of Singapore’s leading creative agency BLACK, shares what it takes to build a national brand identity.

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Huawei’s 2017 Christmas Campaign For Europe Aims To Raise Money For Save The Children

It also talks about embracing a clean eating, yoga loving, modernised Santa Claus.

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Thums Up Charged: Does It Really Pack More Thunder?

How does the new spot for Thums Up Charged compare to spots from the brand's 40 year old history?

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Easter Eggs & Eminem’s ‘Revival’

A patient of 'Atrox Rithimus'? Here's rap music to the rescue.

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Book Review: The Indestructible Brand – Crisis Management In The Age Of Social Media

Venke Sharma and Hushidar Kharas' book prepares brands to be crisis ready in the digital era, says Ushnota Paul