Advertising
Articles by Advertising
April 11, 2018
Advertising:
“In This Mobile Phone Age, Most Old People Are Unpredictable, Irrational & Chaotic Customers” – Noriaki Onoe
In a freewheeling conversation, Creative Director of Dentsu Inc. Japan, Noriaki Onoe, talks to Ushnota Paul about clients, consumers and campaigns.
April 10, 2018
Advertising:
“Everything Starts With (the) Brand” – Christopher Doyle
Ushnota Paul talks to Christopher Doyle, the Creative Director of the Australia based independent and collaborative creative company, Christopher Doyle & Co.
April 10, 2018
Advertising:
‘Advertising Needs To Do A Better Job Of Telling Stories’
A lot of great advertising is just about storytelling. If done right, storytelling can make your communications more engaging and impactful. But with some of the biggest advertisers cutting back on their ad spends this year, the question remains - are people not spending enough time looking at an ad? In that case, what are the new tools which marketers can use to connect brands and people?
April 10, 2018
Advertising:
Creative Picks | Episode 02
Ushnota Paul shares her top 3 picks for last week - The Mo Salah Surprise, Aerosmurf and Assemble AR App
April 10, 2018
Advertising:
Creative Picks | Episode 03
Ushnota Paul shares her top 3 picks for last week - Maggi Masala-ae-Magic, Vodafone Egypt and Wipro Garnet LED Bulb
April 10, 2018
Advertising:Videos
Creative Picks | Episode 01
Ritwika Gupta shares her top 3 picks for last week - Vivo V9, Apple Homepod and MakeMyTrip.
April 10, 2018
Advertising:
Wipro Garnet LED Bulb’s New TVC Is To The Point And Funny
Sometimes all you want is a TVC that talks straight about the product, in as less time as possible
April 10, 2018
Advertising:
Maggi Masala-ae-Magic’s ‘Rishton Ka Swaad’ TVC Is Sweet And Effective
The 1-minute ad not only addresses the purpose of the product but also an important issue
March 8, 2018
Advertising:
ITC Limited Has Come Up With A Series Of Three Commercials For Their ‘Sab Saath Badhein’ Campaign
The short advertisements address services like afforestation program, watershed development and e-Choupal kiosks for farmers
March 7, 2018
Advertising:
Nike’s first ever sports hijab is here and it’s a big leap in supporting diversity
It’s a celebration of different women and their choices