May 8, 2018
May 8, 2018
Advertising:
The journey begins with a tweet from an A-list talent about the “first look” and ends with a film premiere (after it’s done a box-office run) on a streaming platform. Here’s how digital media is changing the way films are marketed in India.
May 3, 2018
May 3, 2018
Advertising:
Ushnota Paul takes you through this week's top marketing innovations.
April 30, 2018
April 30, 2018
Advertising:Videos
From Swiggy’s effective 20 second spots to Ikea’s whacky ‘Ghost’ ad, these were the communication pieces that caught Ritwika Gupta’s interest this week.
April 30, 2018
April 30, 2018
Advertising:
Despite a few glitches here and there, the 45-second commercial makes you smile
April 25, 2018
April 25, 2018
Advertising:Videos
From Vodafone Egypt offering free minutes to customers to FedEx transporting 3,000-year-old Egyptian artifacts - these are the marketing activations that caught Ushnota Paul's eye.
April 25, 2018
April 25, 2018
Advertising:
From Hennessy's latest commercial 'Major :90' to Make My Trip's funny new ‘Gym’ TVC - check out this week's top 3 communication pieces.
April 17, 2018
April 17, 2018
Advertising:
Sorrell is different – he is a dream subject for an interview. Even post his WPP life, he will be.
April 17, 2018
April 17, 2018
Advertising:
From Airtel’s new campaign 'Sab Kuch Try Karo, Fir Sahi Chuno' to Coca-Cola India's brand new ‘Share A Coke’ TVC - check out this week's top 3 communication pieces.
April 12, 2018
April 12, 2018
Advertising:
Ushnota Paul talks to Prasanna Sankhe, the Co-Founder & Creative Head of Hyphen, who paved a successful path from advertising to design...
April 12, 2018
April 12, 2018
Advertising:Videos
Why the advertising film campaign for PhonePe works. And why it doesn't.
