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Melt TV | Episode 36 | Cannes Lions 2019

All the award winning work from the 2019 Cannes Lions. Featuring Grand Prixs, and the work from the Indian agencies that struck it big.

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Melt TV | Episode 34 | Rory Sutherland

Why should marketers study behavioural science? What's the future for the advertising industry? Rory Sutherland (Vice Chairman, Ogilvy UK) answers in a conversation with Anant Rangaswami.

Advertising:

An act or woke-washing? A thin line decides

The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.

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Creative Picks | EP 101 | Heiz, Ponds, Maggi

Here are the 3 ads that caught our interest this week.

Marketing:

100 Episodes of Creative Picks!

If you missed out any episode, here's the playlist link to all our 100 episodes:

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Creative Picks | EP 99 | Ariel, Gillette & Budweiser

The ads by Ariel, Gillette and Budweiser that caught our attention this week

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Lessons from Webchutney@Cannes

Four lessons for all agencies, digital or otherwise.

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Creative Picks | EP 97 | Almosafer, Cadbury, & Dollar Shave Club

The ads by Almosafer, Cadbury and Dollar Shave Club that caught our attention this week

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Melt TV | Episode 33 | Rahul da Cunha

Rahul da Cunha can't take a holiday. And it's because of you.

Advertising:

Melt | Sukesh Nayak | Chief Creative Officer, Ogilvy – Mumbai & Kolkata

"The time has come not to sell, but to connect."