Advertising
Articles by Advertising
July 4, 2019
Advertising:
Melt TV | Episode 36 | Cannes Lions 2019
All the award winning work from the 2019 Cannes Lions. Featuring Grand Prixs, and the work from the Indian agencies that struck it big.
July 4, 2019
Advertising:
Melt TV | Episode 34 | Rory Sutherland
Why should marketers study behavioural science? What's the future for the advertising industry? Rory Sutherland (Vice Chairman, Ogilvy UK) answers in a conversation with Anant Rangaswami.
July 1, 2019
Advertising:
An act or woke-washing? A thin line decides
The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.
June 28, 2019
Advertising:
Creative Picks | EP 101 | Heiz, Ponds, Maggi
Here are the 3 ads that caught our interest this week.
June 28, 2019
Marketing:
100 Episodes of Creative Picks!
If you missed out any episode, here's the playlist link to all our 100 episodes:
June 21, 2019
Advertising:
Creative Picks | EP 99 | Ariel, Gillette & Budweiser
The ads by Ariel, Gillette and Budweiser that caught our attention this week
June 21, 2019
Advertising:
Lessons from Webchutney@Cannes
Four lessons for all agencies, digital or otherwise.
June 17, 2019
Advertising:
Creative Picks | EP 97 | Almosafer, Cadbury, & Dollar Shave Club
The ads by Almosafer, Cadbury and Dollar Shave Club that caught our attention this week
June 12, 2019
Advertising:
Melt TV | Episode 33 | Rahul da Cunha
Rahul da Cunha can't take a holiday. And it's because of you.
June 10, 2019
Advertising:
Melt | Sukesh Nayak | Chief Creative Officer, Ogilvy – Mumbai & Kolkata
"The time has come not to sell, but to connect."