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Articles by Advertising

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Zee Melt 2019 | Paid attention: Advertising in an ADD economy

Faris Yakob on how you can get consumers to pay more attention to your brand.

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Zee Melt 2019 | Think your creative for digital

Guneet Singh helps you advertise better on Google.

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Zee Melt 2019 | Agency of the Future

Digital consultant Shubho Sengupta paints a picture for the future.

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Zee Melt 2019 | Do platforms matter at all? Or is it only programs that matter?

Arre and Hotstar debate on the strengths of the content platforms in this panel discussion from Zee MELT 2019.

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Zee MELT 2019 | Simple is art, complicated is stupid.

Dave Trott is all about creativity, and simplicity.

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Creative Picks | EP 111 | Nissan, Facebook & Cadbury Dairy Milk

Madhuwanti reviews ads by Nissan, Facebook and Cadbury Dairy Milk

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Creative Picks | EP 109 | Virgin Trains, Old Spice, China Airlines

Ritwika Gupta reviews ads by Virgin Trains, Old Spice and China Airlines.

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Creative Picks | EP 107 | Disney India, eBay & Kaun Banega Crorepati

Madhuwanti reviews ads of Disney India, eBay and Kaun Banega Crorepati

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Creative Picks | EP 105 | Vodafone, Travelers Insurance, Kia

Ritwika Gupta reviews the 3 ads that caught her attention this week.

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Creative Picks | EP 103 | Apple, Spotify, Xiaomi

Ritwika Gupta reviews the 3 ads that caught her interest this week.