Advertising

Articles by Advertising

Advertising:

Creative Picks | EP 113 | Zee Cafe, Pantene, Samsung

Ritwika Gupta reviews ads by Zee Cafe, Pantene and Samsung.

Advertising:

Zee Melt 2019 | Is there much tokenism in advertising?

The Collective asks a question that needs to be answered by the Indian advertising industry.

Advertising:

Zee Melt 2019 | Advertising, media & marketing is more fair to women than most industries.

The Collective's view on the advertising and marketing industry.

Advertising:

Zee Melt 2019 | Today’s consumer has the attention span of a goldfish

In today's fast-paced world, how can you get the consumer to stay attentive?

Advertising:

Zee Melt 2019 | Has digital killed storytelling?

Does telling a story online follow the same rules?

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Zee Melt 2019 | Rahul daCunha can’t take a holiday because of you.

Hint: It's about the Amul Topicals.

Advertising:

Zee Melt 2019 | Voice Marketing Session

Get voice marketing to work for you.

Advertising:

Zee Melt 2019 | The world of badvertising – Ad fraud and brand safety session

How can you prevent ad fraud? Answers from this panel discussion at Zee MELT 2019.

Advertising:

Zee Melt 2019 | Is creativity dead?

Laura Jordan Bambach makes a case for creativity.

Advertising:

Zee Melt 2019 | The robots aren’t coming

Copywriter Vikki Ross on machines, humans, and copywriting.