Advertising
Articles by Advertising
August 14, 2019
Advertising:
Creative Picks | EP 113 | Zee Cafe, Pantene, Samsung
Ritwika Gupta reviews ads by Zee Cafe, Pantene and Samsung.
August 12, 2019
Advertising:
Zee Melt 2019 | Is there much tokenism in advertising?
The Collective asks a question that needs to be answered by the Indian advertising industry.
August 12, 2019
Advertising:
Zee Melt 2019 | Advertising, media & marketing is more fair to women than most industries.
The Collective's view on the advertising and marketing industry.
August 12, 2019
Advertising:
Zee Melt 2019 | Today’s consumer has the attention span of a goldfish
In today's fast-paced world, how can you get the consumer to stay attentive?
August 12, 2019
Advertising:
Zee Melt 2019 | Has digital killed storytelling?
Does telling a story online follow the same rules?
August 12, 2019
Advertising:
Zee Melt 2019 | Rahul daCunha can’t take a holiday because of you.
Hint: It's about the Amul Topicals.
August 12, 2019
Advertising:
Zee Melt 2019 | Voice Marketing Session
Get voice marketing to work for you.
August 12, 2019
Advertising:
Zee Melt 2019 | The world of badvertising – Ad fraud and brand safety session
How can you prevent ad fraud? Answers from this panel discussion at Zee MELT 2019.
August 12, 2019
Advertising:
Zee Melt 2019 | Is creativity dead?
Laura Jordan Bambach makes a case for creativity.
August 12, 2019
Advertising:
Zee Melt 2019 | The robots aren’t coming
Copywriter Vikki Ross on machines, humans, and copywriting.