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News:

Melt In A Minute |Paid Ad Views Removed From YouTube’s Music Chart Rankings, Nike Wins An Emmy & More

From Nike's 'Dream Crazy' commercial winning an Emmy to a fall in consumer spending on e-commerce sites, a look at the top headlines

Advertising:Videos

Melt TV | Episode 48 | Does Tokenism Exist In Advertising?

Members of The Collective on what gender sensitivity means for the Indian advertising industry.

Advertising:

Creative Picks | EP 119 | Fewikwik, Spotify & Samsung

Madhuwanti reviews ads by Fewikwik, Spotify and Samsung

Advertising:

Melt TV | Episode 47 | Wendy Clark (CEO, DDB Worldwide)

How does a legacy network agency compete against an independent hot-shop?

Opinion:

It’s Not About The Colour – Cadbury Unity Bar

There is a thin line between racism and diversity.

Advertising:

Creative Picks | EP 117 | Daily Hunt, Saregama Caravan, TikTok

Ritwika Gupta reviews ads by Dailyhunt, Saregama Caravan and TikTok.

Advertising:

Creative Picks | EP 115 | Dove, Hinge & Ralco Tyres

Madhuwanti reviews ads by Dove, Hinge and Ralco Tyres

Opinion:

Sticking Together For 60 Years…Fevicol!

Conceputalised by Ogilvy Mumbai, Fevicol’s new ad encapsulates the brand’s tenacity amid India’s transformation over the last 60 years.

Opinion:

Fevicol, capturing 60 years in 90 seconds

Ogilvy India encapsulates paradoxes of India through the ages in the latest Fevicol ad to celebrate the latter's 60 years

Opinion:

Five Reasons Why The New Fevicol Commercial Sucks

Creators ignore all conventional wisdom.