Advertising
Articles by Advertising
September 16, 2019
News:
Melt In A Minute |Paid Ad Views Removed From YouTube’s Music Chart Rankings, Nike Wins An Emmy & More
From Nike's 'Dream Crazy' commercial winning an Emmy to a fall in consumer spending on e-commerce sites, a look at the top headlines
September 16, 2019
Advertising:Videos
Melt TV | Episode 48 | Does Tokenism Exist In Advertising?
Members of The Collective on what gender sensitivity means for the Indian advertising industry.
September 14, 2019
Advertising:
Creative Picks | EP 119 | Fewikwik, Spotify & Samsung
Madhuwanti reviews ads by Fewikwik, Spotify and Samsung
September 10, 2019
Advertising:
Melt TV | Episode 47 | Wendy Clark (CEO, DDB Worldwide)
How does a legacy network agency compete against an independent hot-shop?
August 30, 2019
Opinion:
It’s Not About The Colour – Cadbury Unity Bar
There is a thin line between racism and diversity.
August 30, 2019
Advertising:
Creative Picks | EP 117 | Daily Hunt, Saregama Caravan, TikTok
Ritwika Gupta reviews ads by Dailyhunt, Saregama Caravan and TikTok.
August 26, 2019
Advertising:
Creative Picks | EP 115 | Dove, Hinge & Ralco Tyres
Madhuwanti reviews ads by Dove, Hinge and Ralco Tyres
August 23, 2019
Opinion:
Sticking Together For 60 Years…Fevicol!
Conceputalised by Ogilvy Mumbai, Fevicol’s new ad encapsulates the brand’s tenacity amid India’s transformation over the last 60 years.
August 23, 2019
Opinion:
Fevicol, capturing 60 years in 90 seconds
Ogilvy India encapsulates paradoxes of India through the ages in the latest Fevicol ad to celebrate the latter's 60 years
August 23, 2019
Opinion:
Five Reasons Why The New Fevicol Commercial Sucks
Creators ignore all conventional wisdom.