Advertising
Articles by Advertising
June 30, 2023
Advertising:
Melt TV | Episode 224 | Sukesh Nayak & Rajdeepak Das On Winning Big At The Cannes Lions + More
"India is now perceived as a global creative superpower."
June 17, 2023
Advertising:
Melt | Episode 222 | Havas India’s Rana Barua on Integration, Talent, Business Models, Growth & More
"Best alone, better together. You have to build a model around integration."
June 10, 2023
Advertising:
Melt TV | Episode 221 | AR Rahman on Creativity | Highlights From The 2023 Kyoorius Creative Awards
"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.
May 6, 2023
Advertising:
Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign
"Being a force for good definitely translates to growth."
March 10, 2023
Advertising:
Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising
"The big challenge is to increase citizen awareness against misleading advertising."
January 20, 2023
Advertising:
Melt TV | Episode 201 | Laura Jordan Bambach (Grey London) on Being Comfortable with Uncomfortability
It's not just a creative comfort challenge.
November 26, 2022
Advertising:
Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business
"Better creative work is the fastest shortcut to pricing ourselves higher."
September 23, 2022
Advertising:
Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future
“The agency of the future will be built around partnerships.”
September 17, 2022
Advertising:
Melt TV | Episode 183 | Cheil’s Malcolm Poynton Bets Big On Mobile Technology
"Today, several tactical ideas can be far more powerful than one single big creative idea."
August 26, 2022
Advertising:
Melt Digital | Greenpeace’s Gustav Martner
"We need to reduce advertising for fossil fuel brands."