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Articles by Advertising

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Melt TV | Episode 224 | Sukesh Nayak & Rajdeepak Das On Winning Big At The Cannes Lions + More

"India is now perceived as a global creative superpower."

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Melt | Episode 222 | Havas India’s Rana Barua on Integration, Talent, Business Models, Growth & More

"Best alone, better together. You have to build a model around integration."

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Melt TV | Episode 221 | AR Rahman on Creativity | Highlights From The 2023 Kyoorius Creative Awards

"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.

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Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign

"Being a force for good definitely translates to growth."

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Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising

"The big challenge is to increase citizen awareness against misleading advertising."

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Melt TV | Episode 201 | Laura Jordan Bambach (Grey London) on Being Comfortable with Uncomfortability

It's not just a creative comfort challenge.

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Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

"Better creative work is the fastest shortcut to pricing ourselves higher."

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Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future

“The agency of the future will be built around partnerships.”

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Melt TV | Episode 183 | Cheil’s Malcolm Poynton Bets Big On Mobile Technology

"Today, several tactical ideas can be far more powerful than one single big creative idea."

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Melt Digital | Greenpeace’s Gustav Martner

"We need to reduce advertising for fossil fuel brands."