Advertising

Articles by Advertising

Advertising:

Creative Picks | 28 September 2020 | CRED, IKEA, John Lewis & Partners

Ritwika Gupta reviews ads by CRED, IKEA and John Lewis & Partners.

Advertising:

Ads On IPL: What A Useless Idea, Sirjee

Anant Rangaswami argues that the majority of the ads running on the Dream 11 IPL are terrible. A few are okay. None is brilliant.

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Creative Picks | 21 September 2020 | Swiggy, Haldiram Sweets, Laughing Man Coffee

This week, Ritwika Gupta reviews campaigns by Swiggy, Haldiram Sweets and Laughing Man Coffee.

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Melt TV | Episode 84 | Highlights From #KCA20

A whopping 109 Black, Blue and Bronze Elephants found new homes.

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Horlicks Grows Up In New Communication

The commercial is about ‘growth’. Not physical growth or mental growth, but ‘growth’ of the protagonist.

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Melt TV | Episode 83 | Dave Trott

Why advertising isn't marketing.

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Creative Picks | 12 September 2020 | Netflix, Horlicks & Apple

Ritwika Gupta reviews ads by Apple, Netflix and Horlicks.

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Creative Picks | 24 Aug | Tanishq, Asian Paints, KitKat

This week, Ritwika Gupta reviews ads by Tanishq, Asian Paints, KitKat.

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Creative Picks | 18 August 2020 | Lava Mobiles, Epic Games, MP Birla Cement

This week, Ritwika Gupta reviews ads by Lava Mobiles, Epic Games and MP Birla Cement.

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Melt TV | Episode 79 | Prasoon Pandey

The art and science of creating ad films.