October 22, 2020
October 22, 2020
Advertising:
The creative professionals – those who work on MAKING an ad – seem to have neither representation nor voice in any of the industry bodies.
October 19, 2020
October 19, 2020
Advertising:
Anant Rangaswami (Editor, Melt) explains why he's a complete cynic when he sees a brand ambassador pushing any product or service.
October 19, 2020
October 19, 2020
Advertising:
Why trams, trains and buses are gifts to anyone in advertising.
October 18, 2020
October 18, 2020
Advertising:
This week, Ritwika Gupta reviews ads by McDonald's UK, Asian Paints and Myntra.
October 17, 2020
October 17, 2020
Advertising:
This is not about an ad and about an inter-faith marriage. This is about the feeling of insecurity that has overtaken our society.
October 13, 2020
October 13, 2020
Advertising:
Shall we disband ASCI and let the rule of the jungle take over? Can the mob be the arbiter of what ad is acceptable and what is not?
October 13, 2020
October 13, 2020
Advertising:
In the present instance, Tanishq has buckled to the pressure from the weakest enemy – the noise on social media, says Anant Rangaswami.
October 10, 2020
October 10, 2020
Advertising:
Watch Laura Jordan Bambach's session from ZeeMELT 2020, which was titled ‘The Importance Of Creativity In Challenging Times’.
October 9, 2020
October 9, 2020
Advertising:
This week, Ritwika Gupta reviews campaigns by Burger King, Flipkart and Pizza Hut.
October 4, 2020
October 4, 2020
Advertising:
"Things will never return to the way they used to be."
