Articles by Ushnota Paul

August 7, 2017

August 7, 2017 Marketing:

Marketing:

Book Review: Patanjalize Your Brand

Marketer and author Paritosh Sharma’s new book Patanjalize Your Brand gives a solid insight into the rise and rise of this swadesi brand, notes Ushnota Paul.

August 5, 2017

August 5, 2017 Marketing:

Marketing:

Book Review: Unlock The Real Power Of Ideation

Former Chairman of Ogilvy One, R. Sridhar’s book Unlock The Real Power of Ideation, gives an insight into ideation related discussions between a consultant and his client.

August 4, 2017

August 4, 2017 Research:

Research:

Cinema Advertising In The Age of Multiplexes

While Indian brands still majorly relies on print and television advertising, some brands are heavily leaning towards cinema advertising. Cinema advertising has seen a considerable growth in recent years. One wonders what is driving the marketers to invest there.