Madhuwanti Saha

Articles by Madhuwanti Saha

News:

Melt Update | 24 March | MIB Instructs States And UTs To Ensure Smooth Functioning Of Print And Electronic Media & More

Meanwhile, Vishwajeet Singh Rana, Country Head India and Senior Vice President at TBWA\Media Arts Lab, quits

Marketing:

Creative Picks | EP 168 | WHO, Burger King, & Puma

Madhuwanti reviews marketing activations by WHO, Burger King and Puma

News:

Melt Update | 20 March | Disney+Hotstar App Launch Put On Hold & More

Meanwhile, Wunderman Thompson has roped in IPG Mediabrands’ Caroline Foster Kenny as its new Global Chief Client Office

News:

Melt Update | 18 March | Cannes Lions Festival of Creativity 2020 Postpones As COVID-19 Crisis Worsens & More

Meanwhile, Global Diageo's Media Account Goes to Omnicom's PHD

News:

Melt In A Minute | All WPP Global Staff To Work From Home: Mark Read & More

Similarly Omnicom Group moves to a global work-from-home policy, except for its ‘essential staff’ from today

Advertising:

Creative Picks | EP 165 | Brooke Bond Red Label, Lurpak & Flipkart

Madhuwanti reviews ads by Brooke Bond Red Label, Lurpak and Flipkart

News:

Melt In A Minute | ITC To Accelerate Its Roll-out Of New FMCG Products & More

Meanwhile Disney+ goes live in India via Hotstar, called Disney+Hotstar, ahead of its official launch

News:

Melt In A Minute | McCann’s Partha Sinha Joins Times Group As President, Response & More

In digital world, Twitter for the first time marked its ‘Manipulated Media’ tag on a video retweeted by Donald Trump

Marketing:

Creative Picks | EP 164 | KFC, Folkoperan and One Minute Briefs

This week's brands and agencies checks on paper wastage, pits broccoli against opera and imagines a world without nature through their marketing stunts

News:

Melt In A Minute | Apple Cracks Down On Coronavirus Apps To Tackle Misinformation & More

Meanwhile, WPP’s GroupM has acquired data science firm Sandtable