Madhuwanti Saha

Articles by Madhuwanti Saha

News:

Melt In A Minute| Hyundai’s Cannes-Lions-Award-Wining Campaign In Copyright Scandal, & More:

From Hyundai’s campaign landing in a copyright controversy to Warner Bro naming Ann Saranoff as its first woman CEO, a look at the top headlines

News:

Melt In A Minute | Indian Agencies Won 4 Bronze At Cannes Lions & More

From Indian agencies bagging four bronze across three categories to the Grand Prix winners of Day 4, here are today's highlights

Advertising:

Creative Picks | EP 99 | Ariel, Gillette & Budweiser

The ads by Ariel, Gillette and Budweiser that caught our attention this week

News:

Melt In A Minute | Grey India Won Silver at Cannes Lions, Indian Agencies Bag 12 shortlists & More

From Grey India winning India’s first silver metal this year to Indian agencies securing 12 shortlists on Day 3 at Cannes Lions, here are the top stories of the day

Advertising:

Creative Picks | EP 97 | Almosafer, Cadbury, & Dollar Shave Club

The ads by Almosafer, Cadbury and Dollar Shave Club that caught our attention this week

News:

Melt In A Minute | Cannes Lions 2019 Shortlists from India & More

With Wunderman Thompson’s ‘Blink and they're gone’ securing 11 shortlists across categories to Diageo CMO Syl Saller's wise words, here are the top stories from the global festival of creativity

News:

Melt In A Minute | Ad Spend In India To Grow By 11.4% In ’19: Dentsu & More

From Sir Martin Sorrell's S4 Capital hiring ex-WPP execs to Twitter launching its first marketing campaign for India, here are today's top news

Marketing:

Melt | Samuel Scott | Columnist, The Drum

"Privacy needs to be brands' number one concern"

News:

Melt In A Minute | Jaibeer Ahmad of Wunderman Thompson Quits & More

From Mondelez launching a healthier varient of Cadbury Dairy Milk, Amitabh Bachchan's Twitter account being hacked to Nissan appointing Sinan Ozkok as President of India operations, here are the top news of the day.

Marketing:

Melt | Fernando Machado | Global CMO, Burger King

"Be obsessed, understand your brand, develop criteria."