Madhuwanti Saha

Articles by Madhuwanti Saha

Advertising:

Creative Picks | 19 May 2020 | Ad Films | Brooke Bond Red Label, Ad Council & Tik Tok

From mental health awareness to ostracism of Covid-19 patients, the ads that caught Madhuwanti's attention.

Marketing:

Creative Picks | 11 May 2020 | Marketing Activations | Mint Mobile, Heinz & Times of India

Last week's marketing stunts have us hooked with Ryan Reynolds' humourous PowerPoint slides, a 570-piece-set 'ridiculously slow' jigsaw puzzle set and tutorials on making masks

News:

Melt Update | 1 May | HUL Ups Its Adex And Promotions Spends To Rs 1,175 cr & More

Meanwhile, India business has been the worst hit for Amazon for the first quarter

Advertising:

Creative Picks | 1 May 2020 | Ad Reviews | Budweiser UK, McCann Belgrade & Storytel

This week's ads by Budweiser UK, McCann Belgrade and Storytel are about reviving iconic ad, doctors becoming superheroes and audiobooks

News:

Melt Update | 27 April | Adidas Q1 Net Sales slumps 19% & More

Meanwhile, Nivea India partners with Zomato and Swiggy for delivery of hygiene products

News:

Melt Update | 23 April | Unilever Withdraws Its Outlook For 2020 & More

Meanwhile, BCCL introduces pay cut plans to deal with COVID-19’s financial impact

News:

Melt Update | 21 April | Apple Services Launches In More Than A Dozen Countries & More

Meanwhile, Facebook forays into the gaming world with its first game streaming app, Facebook Gaming

Marketing:

Creative Picks | 21 April 2020 | Marketing Activations | IKEA Israel, Busch Beer, & Adidas

From catalogue-turned-workbook for bored kids to offering a year of free beer to couples whose weddings got jinxed, a look at the marketing stunts that caught Madhuwanti's attention.

News:

Melt Update | 17 April | BCCI Postpones IPL 2020 Indefinitely & More

Meanwhile, Google will waive ad serving fees for news publishers globally for five months

News:

Melt Update | 15 April | Omnicom Top Execs Take Pay Cuts, Also Implements Furloughs & More

Meanwhile, Essel Propack appoints Sudhanshu Vats as CEO and MD