Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 4 Feb | Amazon’s Ad Services Rise by 32% YoY to $9.7 billion & MORE

Meanwhile, H&M will launch H&M Home to start selling home decor, furnishings, bed linen and dinnerware in India starting March 2022.

News:

Melt Update | 3 Feb | Google India Promotes Satya Raghavan as Director, Marketing Partners & MORE

In other news, Sony Music Entertainment and Sony Pictures Entertainment have announced a joint venture, ‘Sony Entertainment Talent Ventures India.

News:

Melt Update | 2 Feb | Amitabh Sreedharan Joins L&K Saatchi & Saatchi as VP & MORE

In other news, Srinivas Rao has stepped down as National Director - Buying at Mediacom after a stint of over 5 years.

News:

Melt Update | 1 Feb | New York Times Acquires Wordle & MORE

Meanwhile, Publicis Health has appointed Anindya Banerjee as head of creative.

Advertising:

Creative Picks | 31 Jan | LinkedIn, Apple, Parle G

This week, Ritwika Gupta reviews ads by LinkedIn, Apple and Parle G.

News:

Melt Update | 31 Jan | Publicis Groupe India Appoints Roopesh Pujari as CTO & MORE

In other news, Swiggy has roped in Michelle Kumar as VP - PR and Corporate Communications.

News:

Melt Update | 28 Jan | Meta Partners with FICCI to Support Women-led SMBs Across India & MORE

In other news, OMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo’, an AI-backed media buying tool focused on emerging brands and enterprise clients.

News:

Melt Update | 27 Jan | Saatchi & Saatchi Bags Siemens’ Global Ad Account & MORE

Meanwhile, Shweta Poojari has joined Disney+ Hotstar as Head, Public Relations and Publicity.

News:

Melt Update | 25 Jan | GroupM Hands MA Parthasarathy & Amin Lakhani New Roles & MORE

Meanwhile, Mindshare India has appointed Sindhu Raghavan as Principal Partner- Planning & Exchange Strategy.

News:

Melt Update | 24 Jan | Umesh Krishna Quits Swiggy & MORE

Meanwhile, the Crayons Network has appointed Ranjan Saksena as vice president of Crayons Advertising.