Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 5 Aug | WPP Reports 9.8% Increase in Revenue & MORE

Meanwhile, Kumar Mangalam Birla has stepped down as non-executive chairman of Vodafone Idea (Vi) after offering to give up his stake in the telecom company.

News:

Melt Update | 4 Aug | Leo Burnett India Announces New Appointments & MORE

Meanwhile, Publicis Groupe's Digitas has promoted Adrian Farouk to CEO of Digitas APAC.

News:

Melt Update | 3 Aug | S4 Capital Merges MediaMonks and MightyHive into Media.Monks & MORE

Meanwhile, Twitter has teamed up with Reuters and Associated Press to tackle misinformation online.

News:

Melt Update | 2 Aug | Arvinder Gujral Quits Twitter, Reliance Retail to Buy Subway India & MORE

Meanwhile, Dentsu Webchutney has won the social media mandate for ACKO General Insurance, digital insurance policy providers.

Advertising:

Creative Picks | 2 Aug | Cadbury, Apple, Tata Tea Premium

This week, Ritwika Gupta reviews ads by Cadbury, Apple and Tata Tea Premium.

News:

Melt Update | 30 July | McCann Worldgroup Makes Leadership Changes & MORE:

The Procter & Gamble Company (P&G) has elevated Shailesh Jejurikar as the Global Chief Operating Officer.

News:

Melt Update | 29 July | Facebook Posts Q2 Strong Results, Spotify Ad Revenue Grows in Q2 & MORE

Meanwhile, Instagram is looking to provide more protection for young users with a series of updates, which includes restricting its ad targeting options for younger audiences.

News:

Melt Update | 28 July | Uber Promotes Ameya Velankar to Head of Marketing, India & South Asia and MORE

In other news, Instagram Reels can now be up to one minute long, double the previous 30-second time limit.

News:

Melt Update | 27 July | Disney+ Hotstar Launches Mobile-only Plan & MORE

Meanwhile, OMD India has appointed Udhayakumar Pasupathi as lead at the company’s Chennai office.

News:

Melt Update | 26 July | GroupM Backs out of Facebook’s Media Agency Review & MORE

In global news, Edtech major Byju's has acquired Singapore-headquartered Great Learning for USD 600 million.