Ritwika Gupta
Articles by Ritwika Gupta
August 18, 2021 News:
News:
Melt Update | 18 Aug | Microsoft Hires Manik Gupta to Lead New Consumer Apps Effort & MORE
Meanwhile, Alia Bhatt is now face of Samsung India.
August 17, 2021 News:
News:
Melt Update | 17 Aug | Essence Introduces Essence Data Health Check & MORE
Meanwhile, Madison Media has elevated Vandana Ramkrishna as chief operating officer of Madison Media Ace.
August 16, 2021 News:
News:
Melt Update | 16 Aug | Nadir Godrej to Take Over as GIL Chairman & MORE
Meanwhile, Reddit is rolling out a new TikTok-like video feed on its iOS app.
August 13, 2021 News:
News:
Melt Update | 13 Aug | FCB Group India Buys Equity in Kinnect & MORE
Meanwhile, Publicis Groupe has won Walmart’s $600 million media account in the US after a competitive pitch.
August 12, 2021 News:
News:
Melt Update | 12 Aug | Dentsu Group’s Business Performance Improves in Q2 & MORE
Meanwhile, Tonic Worldwide has won the digital creative mandate for ITC’s Aashirvaad range of staples.
August 11, 2021 News:
News:
Melt Update | 11 Aug | Google Introduces New Child Safety Features & MORE
Meanwhile, IKEA India has appointed Nivedeeta Moirangthem as the Country Communications Manager.
August 10, 2021 News:
News:
Melt Update |10 Aug | Netflix India Appoints Srivats TS as the Vice President, Marketing & MORE
Meanwhile, Cinépolis has launched a new CPC model for cinemas.
August 9, 2021 News:
News:
Melt Update | 9 Aug | Facebook Partners with UNICEF India to Build Safer Online Experiences & MORE
In other news, upGrad has closed a $185-million funding round at a valuation of $1.2 billion, thus entering the coveted unicorn club.
August 9, 2021 Advertising:
Advertising:
Creative Picks | 9 Aug | Royal Enfield, Asian Paints & Dubai Tourism
This week, Ritwika Gupta reviews campaigns by Royal Enfield, Asian Paints and Dubai Tourism.
August 6, 2021 News:
News:
Melt Update | 6 Aug | YouTube Invests in New Monetisation Options for Creators & MORE
In other news, Microsoft is planning to integrate Spotify into a new Windows 11 feature.