Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 18 Aug | Microsoft Hires Manik Gupta to Lead New Consumer Apps Effort & MORE

Meanwhile, Alia Bhatt is now face of Samsung India.

News:

Melt Update | 17 Aug | Essence Introduces Essence Data Health Check & MORE

Meanwhile, Madison Media has elevated Vandana Ramkrishna as chief operating officer of Madison Media Ace.

News:

Melt Update | 16 Aug | Nadir Godrej to Take Over as GIL Chairman & MORE

Meanwhile, Reddit is rolling out a new TikTok-like video feed on its iOS app.

News:

Melt Update | 13 Aug | FCB Group India Buys Equity in Kinnect & MORE

Meanwhile, Publicis Groupe has won Walmart’s $600 million media account in the US after a competitive pitch.

News:

Melt Update | 12 Aug | Dentsu Group’s Business Performance Improves in Q2 & MORE

Meanwhile, Tonic Worldwide has won the digital creative mandate for ITC’s Aashirvaad range of staples.

News:

Melt Update | 11 Aug | Google Introduces New Child Safety Features & MORE

Meanwhile, IKEA India has appointed Nivedeeta Moirangthem as the Country Communications Manager.

News:

Melt Update |10 Aug | Netflix India Appoints Srivats TS as the Vice President, Marketing & MORE

Meanwhile, Cinépolis has launched a new CPC model for cinemas.

News:

Melt Update | 9 Aug | Facebook Partners with UNICEF India to Build Safer Online Experiences & MORE

In other news, upGrad has closed a $185-million funding round at a valuation of $1.2 billion, thus entering the coveted unicorn club.

Advertising:

Creative Picks | 9 Aug | Royal Enfield, Asian Paints & Dubai Tourism

This week, Ritwika Gupta reviews campaigns by Royal Enfield, Asian Paints and Dubai Tourism.

News:

Melt Update | 6 Aug | YouTube Invests in New Monetisation Options for Creators & MORE

In other news, Microsoft is planning to integrate Spotify into a new Windows 11 feature.