Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 27 Sep | L&K Saatchi & Saatchi Appoints Noorbanu Qureshi as VP & MORE

Meanwhile, Havas Creative Group India has appointed Debopriyo Bhattacherjee as EVP & Planning Head – North.

Advertising:

Creative Picks | 27 Sep | Cadbury, Mohey & CRED

This week, Ritwika Gupta reviews ads by Cadbury, Mohey and CRED.

News:

Melt Update | 24 Sep | Amazon Launches Prime Video Channels in India & MORE

Meanwhile, Publicis Media Services has appointed Rajiv Gopinath as Chief Product and Solutions Officer and Ajit Gurnani as Chief Growth Officer, Media Services.

News:

Melt Update | 23 Sep | Wavemaker Appoints Global Investment and HR Chiefs & MORE

Meanwhile, Yum! Brands has promoted Sabir Sami to CEO of KFC.

News:

Melt Update | 22 Sep | Zee Entertainment to Merge with Sony Pictures Networks India & MORE

In other news, ASCI has launched an ‘Advertising Advice’ service to help brands be more mindful about the claims they make in their campaigns.

News:

Melt Update | 21 Sep | Omnicom Group Wins Mercedes’ Global Agency Consolidation & MORE

Meanwhile, Havas Creative Group India has appointed Amish Sabharwal as Senior Executive Creative Director and Creative Head of Digital Experience.

News:

Melt Update | 20 Sep | Amazon India Expands Regional Language Offering with Marathi, Bengali & MORE

Meanwhile, Shubhranshu Singh, global head - marketing, Royal Enfield, is exiting the motorcycle manufacturing company.

News:

Melt Update | 17 Sep | Facebook Launches New Feature for Business Owners & MORE

In other news, Dentsu India has appointed Roopam Garg as CEO for dentsu X (dX) India.

News:

Melt Update | 16 Sep | dentsu India to Operate Directly Under Peter Huijboom and Ashish Bhasin & MORE

Meanwhile, Parle Products has forayed into the cereals category, with the launch of ‘Hide & Seek Fills’.

News:

Melt Update | 15 Sep | MMA, GroupM & Amazon Advertising Launch Playbook for Brands on Festive Media Strategies & MORE

Meanwhile, Hindustan Unilever (HUL) has opened its digital shop called ‘UShop’.