Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 8 Oct | IAA India Chapter Announces New Members of Managing Committee & MORE

In other news, Wavemaker has hired Kathryn Spaeth as global chief transformation officer.

News:

Melt Update | 7 Oct | P&G Elevates Sundar Raman as Global CEO, Fabric and Home Care Division & MORE

In other news, L&K Saatchi & Saatchi has bagged the retail communications mandate of Audi India.

News:

Melt Update | 6 Oct | Wavemaker Secures Deal with Amazon Advertising & MORE

In other news, Google has launched Google News Initiative Advertising Lab programme in India to support small and medium-sized news publishers producing original news for local and regional communities.

News:

Melt Update | 5 Oct | Mark Zuckerberg Loses $7 billion after Global Outage & MORE

Meanwhile, Dentsu International has named Narayan Devanathan as Chief Client Officer for India.

News:

Melt Update | 4 Oct | WeWork India Appoints Megha Agarwal as Head of Marketing & MORE

Meanwhile, Samsung has started removing advertisements from its core apps such as Weather, Samsung Pay, and Samsung Themes.

Advertising:

Creative Picks | 4 Oct | Spotify, McDonald’s Belgium, MTV

Ritwika Gupta reviews campaigns by Spotify, McDonald's Belgium and MTV.

News:

Melt Update | 01 Oct | McCann Worldgroup Appoints Alex Lopez as President & Global CCO & MORE

In other news, AAAI has re-elected Anupriya Acharya, CEO- South Asia, Publicis Groupe, as its president for the year 2021-22.

Research:

Melt Update | 30 Sep | Viacom18 Appoints Jyoti Deshpande as CEO & MORE

Meanwhile, Bayer has awarded MediaCom its $800 million global media account following a competitive review.

News:

Melt Update | 29 Sep |LinkedIn Launches New Platform Features & MORE

In other news, VP of global media at Unilever David Porter is set to exit his post in early 2022.

News:

Melt Update |28 Sep | Mindshare Appoints Gopa Menon as Digital Head, South Asia & MORE

Meanwhile, AdLift has appointed John George as senior creative director.