melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

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News:

Melt Update | 31 Jan | GroupM launches EssenceMediacom and MORE

Meanwhile, Sideways has announced the appointment of Swati Balani as Senior Creative Director.

News:

Melt Update | 30 Jan | MIB directs TV channels to air PSB for 30 minutes daily and MORE

Meanwhile, PUMA India signs Harmanpreet Kaur.

Media:

Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”

"Marketers need to build a cohesive experience across all digital touchpoints."

News:

Melt Update | 27 Jan | Twitter to partner with ad verification companies and MORE

Meanwhile, Tarun Jha quits Skoda Auto India.

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Melt Update | 24 Jan | INS expresses concern about Govt playing fact checker and MORE

Meanwhile, Debanjan Basak moves to Havas Worldwide India

News:

Melt Update | 23 Jan | McCann Global Chairman and CEO Chris Macdonald to exit and MORE

Meanwhile, Colvyn Harris conferred with AAAI Lifetime Achievement Award 2022.

Advertising:

Melt TV | Episode 201 | Laura Jordan Bambach (Grey London) on Being Comfortable with Uncomfortability

It's not just a creative comfort challenge.

News:

Melt Update | 16 Jan | T Gangadhar joins Quotient Group and MORE

Meanwhile, Bharat Express ropes in Varun Kohli as CEO.

News:

Melt Update | 13 Jan | Disney Star: Aims 500mn viewership for IPL’23 and MORE

Meanwhile, Disney names former Nike CEO Mike Parker as next chairman.