melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

February 24, 2023

February 24, 2023 Media:

Media:

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".

February 18, 2023

February 18, 2023 Research:

Research:

Melt TV | Episode 205 | MMA’s Rohit Dadwal Shares A Playbook For Marketers

“2023 is really about navigating the new wave of AI and the Metaverse.”

February 11, 2023

February 11, 2023 Marketing:

Marketing:

Melt TV | Episode 204 | Shiv Shivakumar Talks Leadership, Culture, Careers, Management & More

"2023 will be the year of the employer, not the employee."

February 10, 2023

February 10, 2023 News:

News:

Melt Update | 10 Feb | Nitin Mantri elevated to Regional MD – APAC at Avian WE and MORE

Meanwhile, Ektaa R Kapoor & Shobha Kapoor exit Alt Balaji.

February 10, 2023

February 10, 2023 News:

News:

Melt Update | 9 Feb | TRAI on ‘issues related to FM Radio broadcasting’ and MORE

Meanwhile, Twitter rolls out Twitter Blue in India.

February 9, 2023

February 9, 2023 News:

News:

Melt Update | 8 Feb | Gaurav Gandhi elevated to APAC head, Prime Video and MORE

Meanwhile, Warner Music India to acquire a majority stake in Divo.

February 7, 2023

February 7, 2023 News:

News:

Melt Update | 7 Feb | Government forms panel on digital competition law and MORE

Meanwhile, data shows that the advertising volume on radio grew by 25% in 2022 compared to 2021.

February 6, 2023

February 6, 2023 News:

News:

Melt Update | 6 Feb | Reports: Disney Star to launch “Starverse” and MORE

Meanwhile, Pinterest partners with Condé Nast Entertainment.

February 6, 2023

February 6, 2023 News:

News:

Melt Update | 3 Feb | Sundar Pichai: AI driven ‘Search Companion’ in the works at Google and MORE

Meanwhile, Meta Q4 revenue falls 4%.

February 3, 2023

February 3, 2023 Marketing:

Marketing:

Melt TV | Episode 203 | Shiv Shivakumar on Strategy, ONDC, ESG, Marketing and more!

"Strategy is about increasing your competitiveness."