December 13, 2017
December 13, 2017 Advertising:
Advertising:
Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.
December 6, 2017
December 6, 2017 Marketing:
Marketing:
A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.
December 1, 2017
December 1, 2017 Marketing:
Marketing:
Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.
November 23, 2017
November 23, 2017 Media:
Media:
Punit Goenka (MD & CEO, ZEEL) on what the future holds for Zee Entertainment Enterprises Ltd
November 22, 2017
November 22, 2017 Marketing:
Marketing:
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
November 15, 2017
November 15, 2017 Marketing:
Marketing:
We weigh in on Children's Day communication from a couple of brands that didn't quite hit the right notes.
November 8, 2017
November 8, 2017 Marketing:
Marketing:
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.
November 1, 2017
November 1, 2017 Marketing:
Marketing:
Punit Goenka talks Live Entertainment, Khadim's ad blitz for its IPO, Mindshare celebrates 20 years, an app to search for fonts, and more!
October 31, 2017
October 31, 2017 Media:
Media:
What's keeping GroupM's Rob Norman occupied? We sift through his Twitter feed to find out what's inside Rob Norman's head.
September 27, 2017
September 27, 2017 Marketing:
Marketing:
Ayush VS Patanjali, Twitter going for 280, Uber calls on its users and the jurors of the Kyoorius Design Awards talk shop.
