November 4, 2023
November 4, 2023 Marketing:
Marketing:
"Premiumisation will grow since disposable income is increasing, penetration is growing, and consumer awareness is improving."
October 27, 2023
October 27, 2023 Marketing:
Marketing:
"Whoever wins the end customer, wins the overall market."
October 21, 2023
October 21, 2023 Research:
Research:
"Marketers must understand that investing in a brand means investing to safeguard its future."
October 13, 2023
October 13, 2023 Marketing:
Marketing:
"Today, luxury needs transparent and uniform pricing. It helps build customer loyalty and trust."
October 6, 2023
October 6, 2023 Marketing:
Marketing:
"Marketers can get condescending towards non-urban consumers. They shouldn't."
October 6, 2023
October 6, 2023 Advertising:
Advertising:
The 12th edition of MMA Smarties India Awards 2023, one of the most prestigious events in the marketing industry, concluded with great acclaim.
September 30, 2023
September 30, 2023 Advertising:
Advertising:
"Nothing changes. I'm just handing over the captaincy, and I will continue playing."
September 22, 2023
September 22, 2023 Marketing:
Marketing:
"Great packaging can help create a truly memorable customer experience."
September 15, 2023
September 15, 2023 Marketing:
Marketing:
"The purpose of the campaign is to get more girls engaged with football, and Rexona is the brand that's best placed to do that."
September 15, 2023
September 15, 2023 Marketing:
Marketing:
"Microsoft's entire approach to Artificial Intelligence is to view it as your copilot."
