Animesh
Articles by Animesh
September 12, 2017 Advertising:Videos
Advertising:Videos
James Hurman makes “The Case For Creativity” at #ZeeMelt 2017
What's the role of creativity in advertising and business? And is there any data to support awards for creative advertising? James Hurman shares his views.
September 12, 2017 Research:
Research:
The India Mobile Video Report at #ZeeMelt 2017
In a first of its kind report for the Indian market, the India Mobile Video Report combines the strengths between Kantar IMRB and Culture Machine to share insights on who's watching what, how, and where?
September 12, 2017 Media:
Media:
Twitter’s Soumya Parmar on the Live Video trend at #ZeeMelt 2017
Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.
September 12, 2017 Marketing:
Marketing:
Adrian Hon on “Chasing Crazy Ideas” at #ZeeMelt 2017
How can a creative agency capitalize on running? By transforming themselves into game developers! "Zombies, Run!" creator Adrian Hon shares the journey.
September 12, 2017 Marketing:
Marketing:
Sunil Raina on “Creating Possibilities” at #ZeeMelt 2017
Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.
September 12, 2017 Marketing:
Marketing:
Steve Wells on “The Possibility Expansion” at #ZeeMelt 2017
How will existing technology, and upcoming innovations disrupt the way we live in future, and carry out business? Steve Wells hypothesizes.
September 12, 2017 Advertising:Videos
Advertising:Videos
Danny Kershaw on Branded Content at #ZeeMelt 2017
The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.
September 12, 2017 Advertising:Videos
Advertising:Videos
Dave Trott says “Simple Is Smart” at #ZeeMelt 2017
Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.
September 12, 2017 Marketing:
Marketing:
Daniel Comar says “Uberize Me!” at #ZeeMelt 2017
What can Uber teach the marketers of today? Geometry Global's Daniel Comar elucidates. At Zee Melt 2017, Disruptive Marketing.
September 12, 2017 Marketing:
Marketing:
Luca Boschin on “Using AI to Unlock the Visual Age” at #ZeeMelt 2017
Why is it critical for marketers to tap in to Artificial Intelligence to drive mobile and video? LogoGrab's Luca Boschin explains.