Animesh

Articles by Animesh

Advertising:Videos

James Hurman makes “The Case For Creativity” at #ZeeMelt 2017

What's the role of creativity in advertising and business? And is there any data to support awards for creative advertising? James Hurman shares his views.

Research:

The India Mobile Video Report at #ZeeMelt 2017

In a first of its kind report for the Indian market, the India Mobile Video Report combines the strengths between Kantar IMRB and Culture Machine to share insights on who's watching what, how, and where?

Media:

Twitter’s Soumya Parmar on the Live Video trend at #ZeeMelt 2017

Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.

Marketing:

Adrian Hon on “Chasing Crazy Ideas” at #ZeeMelt 2017

How can a creative agency capitalize on running? By transforming themselves into game developers! "Zombies, Run!" creator Adrian Hon shares the journey.

Marketing:

Sunil Raina on “Creating Possibilities” at #ZeeMelt 2017

Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.

Marketing:

Steve Wells on “The Possibility Expansion” at #ZeeMelt 2017

How will existing technology, and upcoming innovations disrupt the way we live in future, and carry out business? Steve Wells hypothesizes.

Advertising:Videos

Danny Kershaw on Branded Content at #ZeeMelt 2017

The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.

Advertising:Videos

Dave Trott says “Simple Is Smart” at #ZeeMelt 2017

Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.

Marketing:

Daniel Comar says “Uberize Me!” at #ZeeMelt 2017

What can Uber teach the marketers of today? Geometry Global's Daniel Comar elucidates. At Zee Melt 2017, Disruptive Marketing.

Marketing:

Luca Boschin on “Using AI to Unlock the Visual Age” at #ZeeMelt 2017

Why is it critical for marketers to tap in to Artificial Intelligence to drive mobile and video? LogoGrab's Luca Boschin explains.