April 25, 2022 Advertising:

Advertising:

Creative Picks | 25 April | The Whole Truth, Switzerland Tourism and Samsung

March 30, 2022 Research:

Research:

Creative Picks | 28 March 2022 | Red Bull, Dixcy Scott & Simulate Nuggs

Bike stunts, flying chickens and a body-language expert.

March 21, 2022 News:

News:

Melt Update | 21 March | Twitter elevates Preetha Athrey & MORE

Meanwhile, Publicis Groupe has announced the elevation of Jose Leon as Managing Director, Indigo Consulting.

March 11, 2022 News:

News:

Melt Update | 11 March | Prabha Narasimhan to be India MD for Colgate Palmolive & MORE

In other news, Instagram is testing a new feature that allows you to create Reels from your curated Stories Highlights.

March 7, 2022 Advertising:

Advertising:

Creative Picks | 7 March 2022 | Whisper, 7Up, Coke Zero, Greenpeace Brasil

Summer’s not too far away, and that means new campaigns from soft drink brands. And, a really interesting use of gaming and the metaverse.

September 30, 2021 Advertising:

Advertising:

Melt TV | Episode 136 | The “Good Luck Girls” TVC

How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.

July 16, 2021 News:

News:

Melt Update | 16 July | Facebook to invest $1 billion in creators & MORE

Meanwhile, Fleets feature will no longer be available on Twitter from August 3 this year.

July 15, 2021 News:

News:

Melt Update | 15 July | Sudhanshu Vats to join Pidilite as Deputy Managing Director & MORE

Meanwhile, Netflix is planning to expand beyond its traditional streaming business, and make its foray into video gaming.

December 29, 2020 Research:

Research:

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Sir Martin Sorrell (Founder & Executive Chairman, S4 Capital) reacts to the unfolding 'TRP scam' involving BARC.

October 16, 2019 News:

News:

Melt In A Minute | Flipkart Eyes Food Retail & Original Video Content

Get ready for Flipkart FarmerMart and Flipkart Video Originals.