Animesh

Articles by Animesh

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Winning An Elephant Carries Weight, Says Kyoorius TVC

"It is not just an ego-trip."

Marketing:

Melt TV | Episode 14 | Brands, Activations, Events & More

How can a marketer make the most from associating, partnering, organising, or sponsoring an event?‬ ‪

Marketing:

Melt TV | Episode 13 | Why WPP Stream Matters

CVL Srinivas explains why a marketer needs to know about this 'unconference'.

Advertising:

Melt | Episode 11 | Piyush Pandey’s New Global Role

"I'm not the team manager. I am the team captain."

Marketing:

Melt TV | Episode 10 | Sir Martin Sorrell’s Prognosis For 2019

"Expect advertising to grow at a rate of 3% to 4% in 2019."

Marketing:

Melt TV | Episode 09 | Brand Jawa Rides Again

Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.

Marketing:

Melt TV | Episode 07 | Siddharth Banerjee

The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.

Research:

Melt TV | Episode 06 | Richard Edelman

How can Public Relations evolve?

Marketing:

Melt TV | Episode 05 | Data-Driven Marketing

How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?

Marketing:

Melt TV | Episode 03 | R Gowthaman

Just a buzzword? Or can Blockchain help make marketing more effective?