April 12, 2018
April 12, 2018 Advertising:Videos
Advertising:Videos
Why the advertising film campaign for PhonePe works. And why it doesn't.
January 29, 2018
January 29, 2018 Advertising:
Advertising:
1942 - 2018
January 29, 2018
January 29, 2018 Advertising:
Advertising:
"If every interaction is transnational, then it's not a relationship. Then it's 'dhandha'."
December 6, 2017
December 6, 2017 Advertising:
Advertising:
The Dettol SiTi Shield tweet crosses the line – and comes across as bad taste.
November 27, 2017
November 27, 2017 Media:
Media:
"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."
November 21, 2017
November 21, 2017 Media:
Media:
How valuable is your inventory? Anant Rangaswami answers.
November 8, 2017
November 8, 2017 Marketing:
Marketing:
Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"
November 7, 2017
November 7, 2017 Marketing:
Marketing:
"Negative spaces tell great stories, like the arrow hidden in the negative space of the FedEx logo"
November 6, 2017
November 6, 2017 Marketing:
Marketing:
What does age give to you that youth cannot? All this knowledge can be turned into a sustainable advantage in the market you operate in.
November 1, 2017
November 1, 2017 Advertising:
Advertising:
Zee brings in its 25th anniversary with a print ad that thanks its competitors for their contribution in "releasing the extraordinary".
