Articles by Anant Rangaswami
March 11, 2019 Advertising:
What does one think after the criticism of the Surf Excel ad? Has the imagery gone too far – far enough to make Indian viewers uncomfortable? No, thankfully, it hasn’t.
November 26, 2018 Media:
"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."
November 22, 2018 Advertising:
Let's talk about some complex punctuation. One is the ‘visual’ punctuation and one that suffers in translation from the written form to the spoken form.
November 20, 2018 Advertising:
What’s the power of nostalgia? You were astonished by the song when Elton John first sang it 40 years ago, and you're astonished by it when you watch the John Lewis commercial.
May 9, 2018 Advertising:
Maurice is an amazing guy, a mad man, and an incident like this underlines just how mad he is.
May 4, 2018 Marketing:
Listening to the most important stakeholders in the communication business: those who work in it and those who make the communications industry the beautiful industry that it is.
April 17, 2018 Advertising:
Sorrell is different – he is a dream subject for an interview. Even post his WPP life, he will be.
April 12, 2018 Research:
Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.
April 12, 2018 Marketing:
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
April 12, 2018 Advertising:Videos
Why the advertising film campaign for PhonePe works. And why it doesn't.