December 26, 2021
December 26, 2021 Opinion:
Opinion:
What if the assumptions are wrong and you build a whole business on these wrong assumptions?
December 23, 2021
December 23, 2021 Opinion:
Opinion:
We’re destroying the fabric of the creative fraternity, dragging them into conversations that only serve to distract them from producing brilliant advertising.
August 21, 2021
August 21, 2021 News:
News:
Paying tribute to Pradeep Guha, who passed away after a late diagnosis of cancer and a short battle in hospital.
March 1, 2021
March 1, 2021 Media:
Media:
The rules that Peter Mukerjea broke, and the first thing he got absolutely right.
February 12, 2021
February 12, 2021 Research:
Research:
I’m going to attend Clubhouse sessions with the same enthusiasm and hope with which I attended Stream sessions.
December 28, 2020
December 28, 2020 Marketing:
Marketing:
2021 will be about being faster, better, cheaper. But the most important opportunity will be the understanding of Indian languages and leveraging that understanding.
December 4, 2020
December 4, 2020 Marketing:
Marketing:
Why do I say he was both a visionary and a brilliant marketing mind?
October 22, 2020
October 22, 2020 Advertising:
Advertising:
The creative professionals – those who work on MAKING an ad – seem to have neither representation nor voice in any of the industry bodies.
October 20, 2020
October 20, 2020 Research:
Research:
How do you measure anything qualitatively, when, almost by definition, there seeps in large doses of subjectivity in the judging?
October 19, 2020
October 19, 2020 Advertising:
Advertising:
Anant Rangaswami (Editor, Melt) explains why he's a complete cynic when he sees a brand ambassador pushing any product or service.
