Anant Rangaswami

Articles by Anant Rangaswami

Opinion:

Zomato’s ‘Taking A Knee’ Moment

When the tweet first appeared, Zomato founder Deepinder Goyal noticed it – and reacted instantly.

Opinion:

VG Siddhartha: the man who made a made-in-India brand

A made-in-India youth brand that’s lasted 23 years. There are few Indian youth brands that can claim the same.

Opinion:

An act or woke-washing? A thin line decides

The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.

Advertising:

Lessons from [email protected]

Four lessons for all agencies, digital or otherwise.

Opinion:

Of Uber India, Mills & Boon and unbelievable fantasy

Global brands are never quite global; that's why extra care is required in all communication

Advertising:

The Beatles, Dave Trott, the BJP and the Congress

The most obvious take out after the election is that the BJP got their messaging and communication bang-on.

Advertising:

Surf, HUL and advertising have excelled

What does one think after the criticism of the Surf Excel ad? Has the imagery gone too far – far enough to make Indian viewers uncomfortable? No, thankfully, it hasn’t.

Media:

TV, Print Inventory Glut: Busting The myth

"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."

Advertising:

Anant’s Blog: Of Commas, Pauses And Laziness

Let's talk about some complex punctuation. One is the ‘visual’ punctuation and one that suffers in translation from the written form to the spoken form.

Advertising:

Joining Nostalgia Dots Between Jawa, Prem’s, John Lewis and Bouygues Telecom

What’s the power of nostalgia? You were astonished by the song when Elton John first sang it 40 years ago, and you're astonished by it when you watch the John Lewis commercial.