Articles by Anant Rangaswami
August 1, 2019 Opinion:
When the tweet first appeared, Zomato founder Deepinder Goyal noticed it – and reacted instantly.
July 31, 2019 Opinion:
A made-in-India youth brand that’s lasted 23 years. There are few Indian youth brands that can claim the same.
July 1, 2019 Opinion:
The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.
June 21, 2019 Advertising:
Four lessons for all agencies, digital or otherwise.
May 27, 2019 Opinion:
Global brands are never quite global; that's why extra care is required in all communication
May 24, 2019 Advertising:
The most obvious take out after the election is that the BJP got their messaging and communication bang-on.
March 11, 2019 Advertising:
What does one think after the criticism of the Surf Excel ad? Has the imagery gone too far – far enough to make Indian viewers uncomfortable? No, thankfully, it hasn’t.
November 26, 2018 Media:
"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."
November 22, 2018 Advertising:
Let's talk about some complex punctuation. One is the ‘visual’ punctuation and one that suffers in translation from the written form to the spoken form.
November 20, 2018 Advertising:
What’s the power of nostalgia? You were astonished by the song when Elton John first sang it 40 years ago, and you're astonished by it when you watch the John Lewis commercial.