Melt TV | Episode 262 | Dream11’s Boundary-Breaking Marketing Blitz

"This is the time of the year when we aim to maximise our user growth."

Marketing:

Melt TV | Episode 258 | HDFC Bank’s Ravi Santhanam Talks Revenue Marketing, Customer Experience & More!

Marketing:

Melt TV | Episode 255 | Mondelēz India’s Nitin Saini Talks Valentine’s Day, Chocolates & More!

Marketing:

Melt TV | Episode 254 | Harit Nagpal Says “Adapt To Thrive, Not Just Survive” & More!

Marketing

Melt TV | Episode 261 | Rama Bijapurkar on Jugaad, Sarees and The Great Indian Middle Class

"Value creation and value extraction are two sides of the 'dharma' of successful businesses."

Melt TV | Episode 260 | Rama Bijapurkar Says “Small Is Still King In India”

Melt TV | Episode 261 | Rama Bijapurkar on Jugaad, Sarees and The Great Indian Middle Class

Melt TV | Episode 260 | Rama Bijapurkar Says “Small Is Still King In India”

Melt TV | Episode 258 | HDFC Bank’s Ravi Santhanam Talks Revenue Marketing, Customer Experience & More!

Melt TV | Episode 255 | Mondelēz India’s Nitin Saini Talks Valentine’s Day, Chocolates & More!

Recommended Reads in Marketing

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Creative Picks | EP 116 | Cadbury, Fevicol, Lay’s

Melt TV | Episode 52 | Vaishali Banerjee (MD – India, PGI)

Creative Picks | EP 136 | KFC, The Man Company, Korean Air

Creative Picks | EP 138 | Boston Pizza, Rovio & Facebook

Media

Melt TV | Episode 257 | Sam Balsara Explains Why “Indian AdEx Has Hit A Speed Breaker” & More

"Advertisers should focus on volume growth, not just profit growth."

Melt TV | Episode 256 | “Remain Optimistic About The Industry”, says GroupM India’s TYNY Report 2024

Melt TV | Episode 257 | Sam Balsara Explains Why “Indian AdEx Has Hit A Speed Breaker” & More

Melt TV | Episode 256 | “Remain Optimistic About The Industry”, says GroupM India’s TYNY Report 2024

Melt | Episode 248 | Shashi Sinha talks measurement, media, the future of BARC India & More!

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

Recommended Reads in Media

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

There Is More To Life Than A Quantitatively Efficient Media Plan

Ready To Melt: Podcast Episode 14

Advertising

IPL Advertising: Innovative Ways Brands Can Reach The Viewers

Melt TV | Episode 237 | Ogilvy’s Devika Bulchandani & Piyush Pandey On Leadership Transition In India

Melt TV | Episode 253 | GUT’s Anselmo Ramos On Bravery, Creativity, Leadership, World Domination & More

Smarties India 2023 Honours Winners Shaping The Future Of Marketing

Melt TV | Episode 237 | Ogilvy’s Devika Bulchandani & Piyush Pandey On Leadership Transition In India

Shortlist Out for SMARTIES India’23, Stage Set for Marketing Brilliance

Recommended Reads in Advertising

Regressive Or Real? All Out’s New Ad Leaves An Impact

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Easter Eggs & Eminem’s ‘Revival’

Melt TV | Episode 105 | The Most Enjoyable Ads From Super Bowl LV

Zomato’s New Outdoor Campaign Works

Research

Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.

Melt TV | Episode 240 | Insights From Kantar’s BrandZ 2023 Most Valuable Brands Report

Melt TV | Episode 261 | Rama Bijapurkar on Jugaad, Sarees and The Great Indian Middle Class

Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

Melt TV | Episode 240 | Insights From Kantar’s BrandZ 2023 Most Valuable Brands Report

Melt TV | Episode 231 | Amit Adarkar (Ipsos India) About The Risks And Ethics Of Using AI For Marketing

Recommended Reads in Research

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

Zee Melt 2019 | How can a 150+ year old company act like a start-up?

Melt TV | Episode 74 | Third Eye Integrated Services

Melt TV | Episode 90 | Adam Ferrier